Live workshop · Monday 9 & 16 November 2026 · 15:00 CET · online

Let's build your Experimentation Program, together.

A hands-on session with Ruben de Boer and Lucia van den Brink. Whether you’re starting your first experimentation program or scaling one across teams, you’ll map where your organization stands and decide what to work on next.

What you’ll learn

Hosted by Ruben de Boer & Lucia van den Brink, who together have helped build 100+ experimentation programs & cultures.

How the session works

Let's work on your organization, together.

01 · 15 experts

How other organizations became succesful

Learn from the succes stories of other brands.

Hands-on · bring your own situation

02 · Starting your first program

Getting the four corners in place

Find out which pieces you've got in place, what you're missing and how to fix the gaps.

For teams running their first experiments

03 · Scaling your program

What changes when more teams join

Process, capacity, goals, governance & more. Spot the edge piece that’s holding you back, and what to work on next.

For teams scaling across the organization

Session details

Monday 9 & 16 November 2026 · 15:00 CET

Monday 9 November 2026 · 15:00 CET

Online, with Ruben de Boer & Lucia van den Brink. Come with your own organization in mind: we’ll work through real situations from the people in the room. Sign up and you’ll get the calendar invite and the link to join.

For product, growth & CRO leaders building or scaling an experimentation program

The premise

A maturity model shows where you are. Not how to move forward.

Fixed models assume every organization climbs the same staircase toward the same end state. Only 2 of the 15 leaders we surveyed believe in one fixed outcome. Politics, industry, size and regulation change the order.

The ladder

One prescribed sequence. Everyone starts at the bottom and climbs the same way.

The puzzle

Start where you are. With the edges, a corner, or an island in the middle.

Organizations don't all follow the same path.

Maturity isn't a linear progression through predefined stages.

Every organization has its own strengths, gaps and constraints.

Each organization and puzzle has a different completed picture.

The research

Built on answers from people who've done the work.

experimentation leaders surveyed, 13 of them in-house

cornerstones every program needs in place

edge pieces that matter when more teams join

13/15

don't believe every company should aim for the same end state

Who we spoke with

André Morys

Erin Weigel

David Swinstead

Stewart Ehoff

Desiree van der Horst

Marta Mijatov

Stuart Clare

Muqtadaa Miandara

+ 7 who answered anonymously

“You can drive a Lambo, but without a driver's licence you're still going nowhere.”

Desiree van der Horst, on whether one sequence of steps works everywhere

Your hosts

Together, Ruben & Lucia have helped build 100+ experimentation programs & cultures.

Ruben de Boer

Experimentation culture & evidence-based decisions

Lucia van den Brink

Founder, The Initial · in-house experimentation

Your organization has its own experimentation puzzle.

Join us live on Monday 9 & 16 November at 15:00 CET. Bring your situation, and leave knowing where to focus next.