From zero to in-house Experimentation. Built, proven, and handed over.
™
Proven ROI of 30%+
Our team first, hire later
Setup, Teach & Exit
No Endless Retainers
philosophy
You can’t rent Experimentation.
You need to own it.
A/B testing grows companies. To do it right, it belongs in the DNA of your organization. We help you get there.
We help build an in-house experimentation engine. Six to twelve months is ideal. We run the tests, build the process and engine and prove immediate revenue impact. We secure C-Suite buy-in by delivering a clear ROI-positive business case, to help you get the resources to hire in-house and see YoY growth.
Companies that Experiment grow exponentially compared to the ones that don't. (Experimentation Works, Stefan Thomke , 2020)
our clients
Experimentation Gap
Your team is state-of-the-art, but you're not running experiments yet?
Plenty of succesful companies are not using the lever of Experimentation to grow. This is what we call the Experimentation Gap. One of our clients, a $293.4 million company, didn’t run experimentation yet until recently. A B2B Saas client of ours ($1.09 billion company) didn’t run A/B tests yet until a few years back.
Tell you what…
Now they experiment.
free advice
Still need to find your Initial testing tool?
Want advice on which testing tool to go with for your situation? Take the test. Get a top-3 of tools. Take the demos. Follow our free guide to help you know which questions to ask.
Case studies
Independer, the $70M+ Dutch corporation, scaled to 37 A/B tests a month
Nominated for the Experimentation Elite Agency Award 🏆. They now have an in-house team.
Semrush achieved leadership buy-in and now runs a succesful in-house program
Turn-key: 2 tests per month program and combined this with leadership initiated experiments, while adding original ideation resources
Modulari.com runs the Initial A/B testing Program, accelerating the growth of webshops in Europe.
Initially 3 A/B tests per month. Scaled two other European webshops. Average ROI for this program: 120%. Hired an in-house CRO Specialist.
Startup Smartwatchstraps sets up Initial and grows webshops throughout Europe
Scaled from zero tests per month to 20+ internationally. Setup 10+ AI Automations.for CRO and Shopify.
Experimentation Bootcamp & Tool advice
We led workshops to get the team started and helped them find an a/b testing tool.
Meet the team
Our dedicated team
Lucia van den Brink
Founder & keynote speaker on Experimentation, 15K+ followers on Linkedin
Ran 1k+ tests, founder of The Initial, Increase Conversion Rate.com and Women in Experimentation.
CRO Thought Leadership Award by Kameleoon
Experimentation Culture Community Award
Johnno van den Brink
Head of Automations
Renato Cardoso
CTO
Kathleen Asjes
UX Research
Muhammad N.
Frontend & Data
Cristina Hot
CRO Strategy & UX Design
How we stand out
The differences
Running A/B tests
Integrating other teams
Helps you hire your in-house team
Teaching & smooth hand-over
6-12 months project based
hands-on advice for your situation
Let's build your initial Experimentation Program
walk away with a clear plan to build Experimentation in-house
Start with focussing on the end-goal: Experimentation Culture
Learn how to build a solid business case for Experimentation.
How it works
For agencies
A brand by Increase Conversion Rate.com
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